In November and December, inboxes explode with “last chance” and “one day only!” messages. When you’re creating email content for your holiday book marketing, it can be challenging to know what will actually pique the interest of your subscribers enough to actually open your email.

Worried your book marketing will fall flat? Take steps now to make sure your book gets in the hands of the right readers.

Your writing style includes your own unique voice, but once your manuscript is complete, you will need to adhere to a set of publishing...