In a world gone digital, social media is inescapable no matter who you are or what your profession. The internet has consequently become a powerful tool for entrepreneurs everywhere, and writers are no exception to this consistent upward trend, using social media for book promotion, growing their brand, and reaching a targeted audience.

Before you choose fonts, select a color palette, or search for images, there is one question that should guide every decision you make about your cover: Is this appropriate for my genre, subgenre, audience, and brand?

Getting your book to the point where it is ready for publication can feel overwhelming, especially when you do not fully understand the process. And I know that feeling firsthand. While I was working with Beth and her team on my own book, I spent weeks reviewing my manuscript’s interior layout, marking up every place I thought needed adjusting.