Before you choose fonts, select a color palette, or search for images, there is one question that should guide every decision you make about your cover: Is this appropriate for my genre, subgenre, audience, and brand?

Getting your book to the point where it is ready for publication can feel overwhelming, especially when you do not fully understand the process. And I know that feeling firsthand. While I was working with Beth and her team on my own book, I spent weeks reviewing my manuscript’s interior layout, marking up every place I thought needed adjusting.