It is almost Easter. And while the kids are out in the yard hunting for plastic eggs filled with candy, I want to talk to you about a different kind of egg hunt. One where the stakes are a little higher than what is inside a bright or pastel-colored shell.

If you are a self-publishing author managing your own timeline and your own career, you are running a business. And businesses that do not track their time do not last long. The most common problem I see is not a lack of motivation. It is imbalance. Writers spend enormous amounts of time in the early stages of a project, brainstorming, drafting, revising, and almost no time at all on the stages that matter just as much on the back end: editing, formatting, marketing, and adve

Quarter One of 2026 is almost over. And I want to ask you something: if your writing life had a Q1 report, what would it say?

Some writers keep their pen names hidden from their children. From their parents. From their partners. They create an entire alternate identity for the version of themselves that writes, because they are not yet ready to let those two worlds collide. That is internal author conflict, and it is more common than most people want to admit.