Inspiration can come at any time of the day or night (if you’re like me, a night owl). You might be washing dishes or going through your routine, and get inspired by something so simple. The point is, when inspiration hits, you need somewhere to put it. And that somewhere needs to make sense.

If you are a self-publishing author managing your own timeline and your own career, you are running a business. And businesses that do not track their time do not last long. The most common problem I see is not a lack of motivation. It is imbalance. Writers spend enormous amounts of time in the early stages of a project, brainstorming, drafting, revising, and almost no time at all on the stages that matter just as much on the back end: editing, formatting, marketing, and adve